How to Run a Restaurant, John McKenna
Estragon Press €15
Online Price €12
Buy
this Book Online
Described
by The Guardian as "Essential reading for the restaurant trade everywhere",
the second edition of John McKenna's cult book looks at the changes that have
taken place and are continuing to take place in the way in which people use restaurants,
and suggests strategies for staying at the culling-edge of success in the restaurant
buisness. Students, novices and veterans will all profit from this original, analytical
book.
"His praise and understanding of what we were trying to do was a decided watershed in our development",
Simon Pratt,
The Avoca Café Cookbook
John
McKenna is recognised as the leading commentator, lecturer and critic on Ireland's
food and hospitality culture. His uniquely broad experience over the last fifteen
years researching and writing the acclaimed Bridgestone guides, writing journalism
and criticism for The Irish Times and many other newspapers and magazines, lecturing
and consulting for various groups and companies means that he has an unmatched
ability to offer a valuable and profitable consultancy service to people in the
food industry who wish to strategically improve and develop their work.
"John McKenna is Ireland's most opinion-forming food critic and a powerful commentator on culinary trends"
The Guardian
For many people working in the food industry, finding the time to think logically and strategically about their work is the most difficult task of all.
It is precisely this ability to reflect on a company's abilities and achievements, and to suggest ways to improve and to move forward whilst achieving greater enjoyment and greater profit, that John McKenna can offer.
Contact John McKenna for further details and rates.
"The McKennas are the most powerful food writing team in the country. They are exciting and talented critics".
The Sunday Business Post
How to Succeed in Hospitality, John McKenna
Estragon Press
€15
Online Price €12
Buy
this Book Online
Whether you are running an hotel, a B&B, a country house or a restaurant with rooms, this practical, enlightening book by award-winning food writer John McKenna is the vital operating manual for your business. All the major considerations, from creating a destination, to marketing your business, are explored, and there is a 50-page chapter packed with contemporary breakfast ideas.
"Ireland's leading food critics, the wise traveller pays close heed to their recommendations".
The New York Times