Jam is a product very like bread. The standard stuff you see everywhere is simply not worth bothering with, for the ambition of most manufacturers is to make the cheapest product possible and then to sell it at a high price. Jam makers like helen gee, on the other hand, come at the business of jam-making from the opposite angle: they want to preserve the character and class of their fruit via jam making, they want to showcase the quality of the fruit, they want to grandstand the glory of blackberries, the nobility of loganberries, the acidity of rhubarb. They do not disguise it with cheap sugar and additives. so, each jar of Mrs gee’s jams is like a shock of fruit, a tasty glimpse into the individuality of each fruit. You do this by doing things in the simplest way possible: good fruit; an open pot, a big wooden spoon, and sheer hard work and discrimination. Terrific stuff.
