Pat Whelan is a fifth generation butcher, but he is first generation in terms of devising new ways of retailing meat, both in his shop - which is not like any other butcher's you know - and on-line, through a swift, efficient ordering and delivery service that can bring these Tipperary meats straight to your door.
Mr Whelan thinks about retailing meat in very different terms from everyone else - meat selling in Ireland is actually extremely traditional, which is one of its strengths, but which should not be its only strength - and it would be a brave writer who would predict the ways in which this dynamic entrepreneur will build and diversify his business in the coming years. For now, whether you shop in Clonmel or just go on line, the products are quite superb, and include rarities such as Inch House black pudding.
